The Body Shop has begun rolling out in-store refill services in Singapore where it believes the reuse and refill habit will become mainstream among beauty consumers.
The Natura-owned company has started to introduce its new in-store refill system en masse across 500 stores globally this year and plans to extend it to 300 stores in 2022.
This is the first phase of a five-year plan to expand the refill program across the globe.
In Singapore, the firm will begin its refill services at two stores in the coming months, starting at ION Orchard and Plaza Singapura Activist Workshop stores in July and August respectively.