On Amul girl creator Sylvester daCunha's death, ex Amul chief's moving post
Sylvester daCunha, along with his wife Nisha, conceptualized the famous 'Utterly Butterly' campaign for Amul in 1966.
Source: moneycontrol.com
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Sylvester daCunha, along with his wife Nisha, conceptualized the famous 'Utterly Butterly' campaign for Amul in 1966.
DaCunha visualised a key symbol for Amul which could be positioned among the mothers and children. And, that is how the Amul Girl was born.