Stay updated with breaking news from Booking Engine. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
2021 was rich in innovation: we helped hoteliers capture demand and position themselves in the world of e-commerce with MediaGenius, the first multi-digital management platform to centralise, simplify, organise and optimise the management of their digital marketing campaigns and with Fusion, the first website offering a fully integrated and seamless booking process.
Quendoo, a company that offers digital infrastructure to generate direct bookings and manage OTA bookings for all size hotels and vacation rentals, recently entered the Greek market.
Sure, the theory behind one partner providing a single solution for all of your hotel operating needs – inventory management, accounting, check-in, pricing, marketing, distribution, sales RFPs – sounds dreamy. One bill, one point of contact for service, one central storage center for guest and transactional data.
Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.
In 2021, traveling wasn’t so easy. The STR indexes compiled for Bloomberg showed that there were both good- and bad-performing destinations in Europe. Turkey managed to be the quickest to reopen its borders with its coast, countryside, and capital being ranked in Europe’s top five. European capital cities became the poorest performers with Lisbon, Amsterdam, Prague, Brussels, and Helsinki taking a greater hit from border closures.