Central Reservation System News Today : Breaking News, Live Updates & Top Stories | Vimarsana

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.

Revenue Growth and Margin Expansion Set Positive Outlook for 2024

Leveraging actionable insights is like having a superpower for any hotel business—it's the key to boosting profits, optimizing distribution, and making sure every guest has a memorable experience. But here's the thing: getting those insights isn't always a walk in the park. It's more like putting together a complex puzzle, with pieces like data collection, analysis, and using that information to make smart decisions. In today's fast-paced hospitality world, having a solid data ecosystem is crucial for staying ahead of the curve and giving guests what they want. So, let's dive into how hotels...

Discover how Comwell Hotels leveraged iVvy to overhaul their meeting and event management systems, achieving remarkable efficiency and a commitment to sustainability.

IBS Software, a leading SaaS solutions provider to the travel industry globally, has reached an agreement to acquire the ground-breaking hotel and travel technology provider Above Property Services (APS®). The $90 million transaction will further solidify IBS Software’s position in the hospitality market and strengthen the brand, to underpin an ambitious expansion of its reach in the hospitality industry.