Digital Hotel Operations Study News Today : Breaking News, Live Updates & Top Stories | Vimarsana

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.

Article - Record Online Direct Bookings Are Driving Innovation in Hospitality, Survey Finds - Record online direct bookings drive hotel innovation by making guest data more accessible, a trend that could boost business - but only if hotels continue to push forward on increasing digitalization.