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Record Online Direct Bookings Are Driving Innovation in Hospitality, Survey Finds

Published: January 11, 2024

Article - Record Online Direct Bookings Are Driving Innovation in Hospitality, Survey Finds - Record online direct bookings drive hotel innovation by making guest data more accessible, a trend that could boost business - but only if hotels continue to push forward on increasing digitalization.

Source: hotelnewsresource.com

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Ralph MertenMichaela PapenhoffDigital Hotel Operations StudyOnline Direct Bookings Are Driving InnovationSurvey FindsHotel Operations