Loyalty Programs for Hotels - By Pete DiMaio
Article - Loyalty Programs for Hotels - By Pete DiMaio - Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less than half of leisure travelers surveyed indicated loyalty programs would influence their booking decisions. One year later, that number has increased to 65%.
Source: hotelnewsresource.com