Detailed text transcripts for TV channel - MSNBC - 20110226:10:43:00
Goal. >> i wanted to interact with the people that loved design. and i wanted to meet them in person. >> the brick and mortar store also generates credibility which brings bigger media attention, and that brings in even bigger revenue. >> having a brick and mortar store helps the national press feel and trust that we are a legitimate source for design items. the more word-of-mouth that's out there, the more people that know of the store and the site, the more people are going to go to the web site when they're not here in seattle. >> so he feels he's hit a winning combination. the brick and mo...