Long Read - Australia's influencers are getting more love from big media agencies
A dependable marketing channel for brands - and one that's driving results.
Source: adnews.com.au
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Shaquielle O'Neal links up with The Inspired Unemployed for PointsBet's latest campaign
Former NBA superstar and PointsBet Australia brand ambassador Shaquille O’Neal will be the face of the brand’s new campaign – “PointsBet – Built Different”, with the campaign launching across TV, print social media, mobile, out-of-home, and digital platforms late last month.
Source: campaignbrief.com
By women, for women: Meet Sunroom, Australia's newest social platform
Sunroom, a new social platform from execs at Hinge and Bumble, is geared toward women creators — with a $3.6 million seed round.
Source: businessinsider.com.au
'TikTok is basically in control': How clothing 'hauls' run teen fashion
The video genre, where TikTokers try on a series of items with quick cuts in between, has launched once obscure retail Australian brands to international success.
Source: watoday.com.au
'TikTok is basically in control': How clothing 'hauls' run teen fashion
The video genre, where TikTokers try on a series of items with quick cuts in between, has launched once obscure retail Australian brands to international success.
Source: smh.com.au