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About 53 per cent of merchants surveyed anticipate apparel and ethnic wear to top the sales charts, followed by beauty and wellness, electronics and gadgets, and home decor
Boult Audio has launched new budget-friendly earbuds called Astra TWS earbuds in India aimed at the gaming community. Here’s a quick review of the earbuds. Boult Astra TWS earbuds case look like a huge black and white spaceship with yellow LEDs to entice the gaming community. These LEDs glow up on interactions including charging, opening of case, connecting and so on. Here are the specs, price, rivals, and a quick review of these new earbuds.
"After six years of focusing 100% on the online channel, where about 85% of our sales come from major e-commerce platforms, we are now launching into the offline channel starting this October," said Varun Gupta, co-founder of Boult.
The “ups and downs” within the price segments were also driven by regional demand dynamics, Counterpoint said, adding that in the six months ending June 2023, demand contracted in mature markets such as North America and Europe where the TWS penetration has reached a mature level.
The global true wireless stereo (TWS) earphone market's unit sales slipped only 2 per cent (year-on-year) in the first half of this year, as entry-level (less than $50) segment continued to grow across emerging markets, primarily India, a ...