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The Bootstrap Champ will have demonstrated the ability to win customers and earn revenue for at least a year. It should possess the potential to scale into a large enterprise.
Boat leads in the wearable market with 26.6 per cent of the market share, followed by Noise with 13.5 per cent share.
As the market share battle heats up for the smartwatch segment in India, domestic startups in the space have begun resorting to price as a key lever for gaining share — reminiscent of smartphone sales online a few years back. This and more in today's ETtech Morning Dispatch.
Smartwatches: The price war between smartwatch makers is most evident in the lower end of the market, which is where most companies have been launching most of their new products over the last year.
The price war between smartwatch makers is most evident in the lower end of the market, which is where most companies have been launching most of their new products over the last year.