MSNBC Ana Cabrera Reports June 4, 2024 14:52:00
Promote their films. but this "barbie" film has done a unique marketing blitz that's lasted several months. over 100-plus major brands, error bnb, the gap, forever 21, bloomingdales, target. it's become one of these cultural moments and touch stones. you can't go shopping without hearing about "barbie." it's bringing the brand outside of the aisle and it's that brand integration with mattel that i think we'll see more studios doing in the future, integrating big brands into their films. >> don't studios typically avoid releasing big box-office features on the same weekend? what's going on here...
Source: archive.org