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Benefit Cosmetics s Iconic Hoola Bronzer Just Turned 20 Allure 2 days ago If there s a long-term makeup wearer who hasn t tried Benefit Cosmetics s Hoola Bronzer at least once in their life, I certainly haven t met them yet. I can recall with alarming clarity the very first time I walked into a Sephora in the late 2000s and immediately gravitated toward its little purple cardboard box, standing out so clearly from the rest of the plastic compacts in the store. It certainly helped that it d already been recommended to me by every single magazine, makeup blogger, and YouTuber out there at the time. ....