Allianz and Howatson+Company create a swim club for adults who can't swim – Campaign Brief
Water is a way of life in Australia, yet research from Allianz Australia has revealed that 60% of adults can’t swim or want to be more confident in the water. These statistics build on previous findings from Royal Life Saving Australia that 1 in 4 Aussie adults either can’t swim or are weak swimmers
Source: campaignbrief.com
