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Better better. if you look at a map of downtown tulsa, you'd be hard-pressed not to come across one of nelson's establishments. if you start at vascular hall it's a short walk to the dilly-dally and nelson's newest vengs, the dust bowl lanes. just about three blocks away is mcnellie's across the street is the mexican restaurant el guapo and six blocks away the brady tavern. yokozuna. it's quite a balancing act. but nelson has managed to make it work. a key part of the equation is making each spot unique. >> the menu is different. the atmosphere is different. so that helps. a lot of times peo...

Plans. >> it was something i believed in. i thought the goal still is making tulsa better one place at a time. >> and build a strong foundation is what he did. if you looked at a map you'd be hard pressed not to come across one of wilson's establishments. it's a short walk to the dilly deli and the dust bowl lounge and lanes. just about three blocks away is mcknelliecknellies, and around the block is yokozuna and about six blocks away with the brady tavern. having so many spots so close together is quite a balancing act, but knellson has managed to make it work. key part of the equation is mak...

We kept adding to it. >> reporter: the area historically wasn't much of a draw. and so some people had their doubts about nelson's plans. >> when we opened this location, a lot of people thought it was nuts. >> reporter: and build a strong foundation is what he did. >> it is very much if you build it, they will come. and for the most part, they have. >> reporter: if you look at a map of downtown tulsa, you'd be hard pressed not to come across one of nelson's establishments. if you start at fassler hall, it's just a short walk to the dilly deli. and nelson's newest adventure, the dust bowl loun...

Around the block from there is yokozuna, a japanese restaurant, and three blocks away is the brady tavern. having so many spots so close together is a balancing act, but nelson has managed to make it work. a key part of the equation is making each spot unique. >> menu is different, the atmosphere is different. so that helps. it is nice to know the establishments are related because they all have a different feel. >> customers also find another difference among the various establishments, the prices. >> we try to price differently. we had to price ourselves at a point where it was attractive fo...

Yokozuma and three blocks away is the brady tavern. so many restaurants so close together is a balancing act but nelson managed to make it work. a key part of the equation is making each spot unique. >> many of the different atmospheres are different, so that helps. it is nice to know the establishments are related because they all have a different feel. >> customers also find another difference among establishments, the prices. >> we try to price differently. we had to price ourselves at a point where it was attractive for people to drive past 100 other restaurants to get down there if they a...