BBC Studios taps Brainbase Assist to power its growing licensing programme for Bluey – Licensing.biz
504 Views BBC Studios has underscored its commitment to the Bluey licensing programme, turning to the end-to-end IP management firm Brainbase and its Assist platform to help it streamline and manage its global licensing operations for the popular pre-school property. The move comes as BBC Studios continues to grow the successful Bluey brand in the consumer products and licensing sector. The collaborations will enable BBC to ‘make strategic franchise decisions’ all based on insights garnered from the Assist platform. Brainbase is a venture backed company specialising in IP management. “...
Source: licensing.biz