Google Says Young People Using Instagram and TikTok To Search
A Google Exec says that younger users are now turning to apps like Instagram and TikTok instead of Google Search to search for information.
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A Google Exec says that younger users are now turning to apps like Instagram and TikTok instead of Google Search to search for information.
As per the report, these users do not tend to type in keywords but rather look to discover content in new, more immersive ways, he said.
YouTube declined to say how many among the 5 million were paying subscribers and how many were on trials.
The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for social media and videos as the first stop on younger users’ path to discovery, a Google exec acknowledged today, speaking at an industry event. […]
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