CNN Your Money December 7, 2013 14:59:00
>> reporter: that space also goes totally against a new trend of niche marketing, and there's going to be wasting there. not everyone will be drinking coke, whatever it might be. >> reporter: though for the brands, it's not about selling a specific product. it's about your brand basking in the glow of the super bowl, or the olympics, or the fifa world cup. brazil was a no-brainer for these big companies, but the next world kun is in russia in 2018, and then qatar in 2022, both hugely controversial destinations. will companies fall over themselves to be associated with the world cup after next ...
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