Plantanix | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency
The agency's assignment was to develop naming and packaging design for plant-based meat. We started the packaging design from defining an idea in the first turn. The philosophy of plant-based meat was put into the basic – a new life for perfection, a finding of new existence. This vision has reflected in the name of Plantanix, which is of Latin origin. We created the concept of neofood and neocutlet. Neos means “new” in Greek. This expressively transfers the image of a "new reality" and a "broader view over the world." The product composes of two parts – pea cutlet and s...
Source: gurlstudio.com