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Aditya Birla Fashion ties up with designer Masaba Gupta to launch new D2C brand - Vimarsana News

Aditya Birla Fashion ties up with designer Masaba Gupta to launch new D2C brand

Clothing retailer Aditya Birla Fashion and Retail Ltd (ABFRL) is all set to acquire a 51 per cent stake in designer Masaba Gupta’s House of Masaba label and launch a new D2C channel.

Aditya Birla Fashion acquires 51% stake in designer clothing brand Masaba - Vimarsana News

Aditya Birla Fashion acquires 51% stake in designer clothing brand Masaba

Aditya Birla Group has entered into a 'binding term sheet’ agreement to acquire a 51 per cent stake in 'House of Masaba Lifestyle Pvt Ltd'.

Source: india.com