Honeymill + director Dave Klaiber unite to unveil new campaign for MyPayNow via 40/40 Creative
April 28 2021, 12:44 pm | BY Ricki Green | 1 Comment We all know nobody likes waiting, especially when it comes to waiting for that monthly salary to hit the account. This is the premise behind the new ‘Tired of Waiting?’ campaign for MyPayNow – a new FinTech app, revolutionising the way Aussies get paid via real-time wages. Building upon the brand’s existing “Tired of Waiting?” platform, Honeymill creatively developed and produced the new film alongside design and branding agency, 40/40 Creative. Directed by Dave Klaiber, the spot is set to the 1965 hit, ‘Tired of Wai...
Source: campaignbrief.com