Detailed text transcripts for TV channel - MSNBC - 20140104:10:38:00
Was told to me this weekend. tell, don't sell. they walk the walk. they've got the expert to talk to the customers. the customer who was an expert. >> always about being the brand that you are. being the promise that you want to deliver. that's what brand is all about. that and something you put on a cow or a horse. does fear work? absolutely. but every emotion works. it's just do you want your brand associated with that? certainly, there are companies, remember the y 2k scare when we got prepared and used that and nothing happened. the key thing for you, do you want fear associated with your ...
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