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The family business. what my dad wanted was fresh flood into the bakery and he knew dave had that. dave is an idea person, very creative. he is 100% go-debtor getting all the time. you could not ask for a better partner than him and my son. glenn realized if the business was going to support two additional partners the bakery would need to step up its game. obviously, we weren t making huge amounts of money but we were comfortable. that s probably the biggest problem with an older business like this. to drum up new business glenn asked dave to develop some new products. i said, go make the best bread you can. the recipe dave created was so good he called it killer. i thought, that s a killer bread. this is what i m going to call it. we ll see what people think. what makes this bread killer? dave says part of the answer likes in the secret baked in mixture of organic seeds that give it a special flavor and texture. so that first day they were ....
The bakery would need to step up its game. obviously we weren t making huge amounts of money but we were very comfortable. that s the biggest problem, you know, with an old business like this. reporter: to drum up new business, glenn asked dave to develop new products. i said go make the best bread you can. reporter: the recipe dave created was so good he called it killer. i thought, killer bread, this is what i m going to call it, you know, we ll see what people think. reporter: what makes this bread killer? dave says part of the answer lies in the secret baked in mixture of organic seeds that give it a special flavor and texture. so that first day they were sampling it, and people were raving, just raving about it. reporter: then the brothers decided to test it out at the local farmer s market. a couple hundred loves down there, and people were just flipped out. we were like, okay, you know, this is we re getting more attention than anybody else ....
Bakery would need to step up the game. obviously we weren t making huge amounts of money but we were comfortable. that s the problem with an old business like this. to drum up new business, glenn asked dave to develop new products. i said go make the best bread you can. the recipe dave created was so good, he called it killer. i just thought, this is killer bread. this is what we ll call it, see what people think. what makes this bread killer? dave says part of the answer lies in the secret baked in mixture of organic seeds that give it a texture and flavor. the first day people were sampling it. people were raving, just raving about it. then the brothers decided to test it out at the local farmers market. we took loaves down there and people just flipped out. we were like, okay, you know, we re getting more attention than anybody else here. that s when they launched the brand. they put dave s picture on the ....