Google's guide to growing your mobile games business
The time of viral mobile successes such as Flappy Bird and Draw Something is over. Both released at a time when user acquisition was in its infancy, they were able to reach levels of success that are now almost only achievable through a carefully crafted UA strategy from a team of experts. That's not to say viral mobile games developed by small teams can't happen anymore, but the market has evolved in such a way that, more often than not, the top of the charts is occupied by companies who have millions to spend on their UA budget. As mobile has grown into a beast of a market, developers have...
Source: gamesindustry.biz