Apple announced a feature that enables app developers to offer bundled subscription pricing as merchants seek ways to overcome consumers’ rising price sensitivity.
As subscription merchants work to retain the loyalty of their highest-value customers, PYMNTS Intelligence finds that too many emails can drive them away.
Consumers may be growing frustrated with dating apps’ subscription models, but these companies tout their membership efforts as a competitive strength.
Subscription box companies are looking to secure consumers’ gifting spending. Which will see new customers churn out and which will drive long-term loyalty?