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Every town in the country and in fact, there is a lot of chris tombs and not many brian kellys and there are people like chris who don't make that much money who are struggling day after day when somebody coaches football and can make 9, $10 million a year since september there have been six football coaches who have been signed or resigned for at least 8 million dollar a year pushing these average contracts up toward 85, 95, $100 million. i understand it's like that and that's what the market demands that it supports that. that's what it costs to compete these days. it just -- what doesn't ad...

Gap. talk to me about that, kent. >> well, the thing is there's a chris tooms not only in every college town in the country but in every town in the country. in fact, there's a lot of chris tooms, and there aren't many brian kellys. there are people like chris who are struggling day after day when somebody coaches football and can make $9 million, $10 million a year. just since september there have been six football coach who's have been signed or re-signed for at least $8 million a year, pushing these average contracts up toward 85, 95, $100 million. >> yeah. >> i understand that it's like th...