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The end. this sparked an incredible backlash. fans called him a sellout and a trader. this post pretty much sums up what people are saying. it is hypocrisy. walmarts products are all made in china. they contribute to those empty factories. what's so powerful about an ad that makes absolutely no sense. >> joining me to talk about this brian s techtelter and christin romans. >> walmart ran this ad during the olympics to get the word out it was doing all of these good things. in the end, was it effective? >> i think the ad is actually very effective. we just saw part of it. it is emotional, evoca...

The numbers show it. the mid-wage and high-wage jobs lost in the recession are being replaced by lower wage jobs moving stuff around the country. >> this is a case study for the use of facebook and social media. i'm glad the critics responded and that he engaged. rather than ignoring the critics, he spoke and responded and defended himself. good on both sides for doing that. >> it is interesting to go to his face and read how he defended himself. he comes up with great points. thank you so much, brian, christine and steven. still to come, he was once known as the flying tomato, shaun white's...