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Australians are obsessing over marshmallow fluff from Coles

Australians are eager to try a delightful crème spread spotted on Coles shelves. TikToker Bridey Drake recorded a reaction video as she tried it for the first time.

Why Kia turned to TikTok to drive authentic brand engagement

The car brand put creators in the driver’s seat to create authentic, seamless audience connection on the video sharing platform

Aussie influencers are creating clothing labels to monetise their audiences

Australian Influencers are founding their own clothing labels and brand to develop long-term, sustainable revenue streams, experts say.

Australian influencers wear Nasty Gal knitted sweater vests on TikTok

Knitted sweater vests are the latest vintage fashion trend to take social media by storm. Sleeveless knitwear first in vogue in the 1970s is cropping up all over TikTok, where top Australian influencers are wearing them in videos shared with their hundreds of thousands of followers. The vests, which have been hailed the ultimate winter layering piece , can be styled with mum jeans and leather trousers, or worn on their own over a long over-sized shirt. Long ridiculed as a crime against fashion, sleeveless knitwear has become one of the most unlikely trend revivals of the past two years after being seen on style-conscious celebrities including Harry Styles and supermodel Elsa Hosk. 

Budget Direct turns to TikTok with news of monsters lurking in Australian cities

Budget Direct turns to TikTok with news of monsters lurking in Australian cities February 3, 2021 2:45 Budget Direct’s sci-fi themed marketing is coming to TikTok, with local creators banding together for ‘BD TV’ and reporting on sightings of giant monsters lurking in Australian cities. Playing out on the content platform, the Budget Direct news team reveals the opportunity for Australians to win $5,000 dollars by visiting real-world murals depicting a giant lizard fighting a robot and creating a TikTok crying out of the brand to save them. The social campaign takes inspiration from the latest adventure of Budget Direct’s Sarge and Jac, helping unwitting drivers caught in the cross fire of the giant lizard and robot’s battle.

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