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FLoC is coming Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
George Nguyen on March 15, 2021 at 11:00 am
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Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC).
Advertisers have been anticipating the shift away from third-party cookies for years, but now, we have some understanding of the technology that the industry leader will be backing to replace it. Google has positioned FLoC squarely between users, who have grown increasingly privacy-conscious, and advertisers, who view it in the shadow of the third-party cookies they’ve become accustomed to. This has generated questions and concerns from both sides, many of which ....

George Nguyen , Friedman Bacchini , Julie Friedman Bacchini , Privacy Sandbox , Federated Learning , Google Audiences , Neptune Moon , Search Engine , Bring Your Own Server , Search Engine Land , ஜார்ஜ் ஂக்யந் , ப்ரைவஸீ சாண்ட்பாக்ஸ் , கூட்டமைப்பு கற்றல் , கூகிள் பார்வையாளர்கள் , நெப்டியூன் நிலா , தேடல் இயந்திரம் , கொண்டு வாருங்கள் உங்கள் ஓந் சேவையகம் , தேடல் இயந்திரம் நில ,