Detailed text transcripts for TV channel - MSNBC - 20121201:10:38:00
Book of world records and he had the idea to take them on. >> the world is waiting for a better mousetrap every day. the guinness folks let their brand get older, steal. there is a younger, prettier model out. record setter is cool and hip. brands that want to be associated, particularly targeting young people willing to do crazy things, this is a no-brainer to be using this company. >> it feels very modern to me, that company. >> i think with today's day and age about mobile changes in social media, there will be new opportunities in every industry. they looked at an old industry in a unique ...
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