Should Executives Be Active on Social Media?
PHOTO: unsplash Have you ever had the feeling that things donât exactly add up? Like when a salesperson is pitching you how innovative and disruptive their company is, and then you discover their executives arenât even on social media? Now I have no proof that this scenario results in lost sales. On the other hand, in a bake-off between two comparable vendors selling me âdigitally transformativeâ products, Iâll lean to the one that has a CEO active on LinkedIn. But maybe thatâs just me. And what about millennials? Donât they want to know about the people ...
Source: cmswire.com