BBCNEWS The Media Show June 4, 2024 15:44:00
Broadcast model where a narrative was based on what was put out, whereas with social media you can control that. you can look at someone like christian rinaldo. he's got millions and millions and millions of followers. but his value is much more thanjust him playing, so that brings him personal wealth. there are so many different reasons why you would want to have social media presence. we've seen situations where because of what we're talking about, footballers have gone away from social media because they thought to themselves, "why would i be so open and accessible if i'm going to be abuse?...
Source: archive.org