Silver lining of #Budget2021: M&E industry hopes for ad spend growth
However, no specific provisions have been announced for the industry. 02 Feb, 2021 - 08:43 AM IST | By indiantelevision.com Team KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive measure in this session. The only silver lining is the hope of a positive consumer sentiment, and higher ad spend thanks to big push in infrastructur...
Source: indiantelevision.com