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Somebody who might help his father translate that. >> the funny thing about james is he very quickly kind of takes on an mba's demeanor. we're a public company, we have lots of shareholders, and we have a board that's ultimately going to decide. >> he becomes this incredibly corporate guy who sounds like he's swallowed a business dictionary. >> and i'm really focusing on executing the strategy here going forward. >> and yet, he starts to operate in ways that impress some of his colleagues. he seems competent, which i think surprised some people. >> our speaker today comes with an impressive li...

In the murdoch family to understand. he is artistic, independent, a rebel of sorts. >> james is in this new media sphere. he is trying to be about the future. >> as the internet explodes in the mid '90s, james identified somebody who might help his father translate that. >> the funny thing about james, he quickly kind of takes on an mba's demeanor. >> we are a public company. we have a lot of shareholders and the board will decide. this incredibly corporate guy. >> i am focused on executing the strategy going forward. >> yet he starts to operate in ways that impress some of his colleagues. he ...

>> and yet, he starts to operate in ways that impress some of his colleagues. he seems competent, which i think surprised some people. >> our speaker today comes with an impressive list of executive responsibilities for publishing, newspaper and broadcasting operations as long as your arm. >> lachlan had the personality of a politician. you know, a hail fellow well met, i vote for that guy's, warm guy. >> i know i've got a baby face but i'm actually 28 years old. my birthday last week. >> lachlan was much more a hugging type. james was more standoffish. >> it's a very traditional sort of corpo...