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To salute, stand, sit. he remembers hearing it from a white house staffer. >> the woman says to me, did you know you are the eyes and ears of the president? i said, no i hadn't thought about it. i wish you hadn't told me. >> reporter: it all started in 1949, the first parade ever broadcast on tv. president truman's staff asked charlie and some other broadcasting students do play-by-play. a few years later he was announcing baseball games for the washington senators and met president eisenhower. the white house called up and asked him to do parade duty again. >> i said, this is incredible! i do...

President truman's staff asked charlie and some other broadcasting students do play-by-play. a few years later he was announcing baseball games for the washington senators and met president eisenhower. the white house called up and asked him to do parade duty again. >> i said, this is incredible! i don't deserve it, but i'm not giving it back. >> reporter: and he hasn't. from eisenhower to obama. an inaugural parade, charlie says, always reflects the president's personality. eisenhower? >> he's a military man. he's probably saying, i got to get back to the white house and do some work. >> repo...

Broadcasting students do play-by-play. a few years later he was announcing baseball games for the washington senators and met president eisenhower. the white house called up and asked him to do parade duty again. >> i said, this is incredible! i don't deserve it, but i'm not giving it back. >> reporter: and he hasn't. from eisenhower to obama. an inaugural parade, charlie says, always reflects the president's personality. eisenhower? >> he's a military man. he's probably saying, i got to get back to the white house and do some work. >> reporter: kennedy? >> kennedy is, let's party. >> reporter...