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Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.
Pikasso, the top OOH company across the Levant (Lebanon, Jordan, Iraq), leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia), and Broadsign have teamed up to bring Pikasso’s network of premium DOOH displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). ....

Adam Green , Antonio Vincenti , North Africa , West Africa , Ivory Coast , Broadsign Reach , Middle East , Broadsign Programmatic , Programmatic Ooh , பண்படாமனித இயல்பு பச்சை , அன்டோனியோ வின்சென்டி , தந்தம் கடற்கரை , நடுத்தர கிழக்கு ,