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To appeal to a new generation of philanthropists, the Brooklyn Community Foundation is ditching the word “foundation” and establishing itself with a new name: Brooklyn Org
To appeal to a new generation of philanthropists, the Brooklyn Community Foundation is ditching the word “foundation” and establishing itself with a new name: Brooklyn Org. Jocelynne Rainey, who took over as president of the 14-year-old grantmaker two years ago, said the name change is meant to convey that the foundation serves the residents of Brooklyn and highlights the expertise of its people, instead of suggesting a “top-down” approach sometimes taken by grantmakers. Rainey’s goal is to attract new donors and make the grantmaker — which awards ab...
The rebrand comes with a name change for the foundation and is inspired by the New York borough’s buildings and bustling community
Working pro bono, Mother has created a new name, visual identity and advertising for the Brooklyn Community Foundation. Often, areas on the outskirts...
The rebrand highlights the organization’s philanthropic focus on equity and racial justice in Brooklyn.