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MIAMI, April 16, 2021 /PRNewswire/ The Health Foundation of South Florida, in partnership with Miami-Dade County and Broward County, today announced a major communications effort encouraging South Florida residents to be vaccinated against the COVID-19 virus. The I Did It! campaign, a first-of-its-kind, cross-county effort spotlighting local people and leaders, is designed to reach some of the region s most vulnerable neighborhoods that have been disproportionately impacted by the pandemic, in primarily Black and Latino communities.
The campaign, which will be activated across broadcast television, radio, outdoor, print, digital and social media, will be unveiled at a special event at 12:45 pm on April 21st at Florida Memorial University, which just recently was designated as a vaccination site. The unveiling, where the campaign s public service announcements in both English and Spanish will be screened, will feature remarks by Mia