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On this. tv is act the demographic and, bruce, i think that you have indicated in the past that, you know, "duck dynasty" wants very much to keep the younger demographic or a&e i should say. the younger people. therefore, what they want or what they have to do is kowtow based on money. >> well, of course. a&e is going to look at the bottom line. they're a business. what's important to understand is the consumers, viewers on both sides of the argument are looking for authenticity. who do you drus? who's being authentic to who they are really? >> interesting. >> i think bruce is absolutely right...

On this. tv is act the demographic and, bruce, i think that you have indicated in the past that, you know, "duck dynasty" wants very much to keep the younger demographic or a&e i should say. the younger people. therefore, what they want or what they have to do is kowtow based on money. >> well, of course. a&e is going to look at the bottom line. they're a business. what's important to understand is the consumers, viewers on both sides of the argument are looking for authenticity. who do you drus? who's being authentic to who they are really? >> interesting. >> i think bruce is absolutely right...

I could ever put any of this. i agree with you so 0%. my question is, how long are we going to continue to watch this unfortunate rubber neck at the unfortunate accident? i think there's something bigger going on here. i think what we're seeing is a conflict that was just going to happen. don't you agree? >> well, i think, you know, well, let me ask you, tony. do you? >> i think that the reason this is getting so much attention is that we are seeing case after case after case. i mean, look. go back to the summer before last with chik-fil-a and the response and had the biggest sales ever. peopl...

I could ever put any of this. i agree with you so 0%. my question is, how long are we going to continue to watch this unfortunate rubber neck at the unfortunate accident? i think there's something bigger going on here. i think what we're seeing is a conflict that was just going to happen. don't you agree? >> well, i think, you know, well, let me ask you, tony. do you? >> i think that the reason this is getting so much attention is that we are seeing case after case after case. i mean, look. go back to the summer before last with chik-fil-a and the response and had the biggest sales ever. peopl...

Even those who may not agree with what the bible says about homosexuality, is this fair what's happening in the culture and those that speak about traditional morality are targeted? i think that's a question that's going to have to be answered. >> clearly. tony and bruce, thank you so much. >> thank you. >> thank you. coming up, actor and investor wayne rogers weighs in on the debacle of "duck dynasty." should patriarch phil robertson have been suspended? facebook or tweet me. we'll read your answers later on the show.