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McDonald's gathers the Maccas of the AFL together for latest campaign

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March 26, 2021 10:31
McDonald’s has gathered all of the Maccas involved in the AFL for a meal of Macca’s in a bespoke campaign created by 7RED, OMD, DDB and Whooshka Media.
The ad stars Seven’s Hamish McLachlan, his brother and AFL CEO Gillon McLachlan, former Seven commentator Bruce McAvaney, and a number of player from the men’s and women’s leagues who all go by the moniker.
DDB creative partner Jack Nunn said: “We asked ourselves how could we make McDonald’s synonymous with the AFL? And the answer was right in front of us: it already is. Every club in the league, the Channel Seven commentary team, past legends and even the CEO of the game itself all have a Macca. We had a lot of fun making this and hope footy fans enjoy seeing it during the game.”

AFL strengthens vilification rule to take burden off victims of abuse

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AFL strengthens vilification rule to take burden off victims of abuse
By Tracey Holmes for The Ticket and ABC Sport
Posted 4
The AFL has updated its vilification rule to ensure a more inclusive environment.
Print text only
The AFL has strengthened its vilification rule after an off-season dogged by both historic racism allegations and social media abuse of some current players.
Key points:
Any person who has witnessed an incident can report the abuse
The AFL's Tanya Hosch hopes the changes will make a "significant difference"
Any person in the game who witnesses vilification of any kind can now report it to the AFL. The responsibility previously fell on the shoulders of the victims, some of whom have been reluctant to come forward fearing reprisals.

Returning: The Front Bar | TV Tonight

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Mick Molloy, Sam Pang and Andy Maher are back on Seven this week.

AFL caller's iconic voice to be missed | Queensland Times

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Seven network’s challenge to find someone as commanding as McAvaney.

Breaking down the four contenders to replace Bruce McAvaney on Friday nights

Breaking down the four contenders to replace Bruce McAvaney on Friday nights
Channel Seven has been adamant that there will not be a direct replacement for Bruce McAvaney as the face of their football coverage, but who will step up and take his spotlight?
The Sounding Board Podcast has been closely following this topic for a while now as well as the contenders vying to be the next leader of the broadcast.
Craig Hutchison and Damian Barrett have gone through the four names in the race and how they will be impacted by McAvaney’s sudden departure.

Legendary sport broadcaster Bruce McAvaney steps away from AFL commentary

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Legendary sport broadcaster Bruce McAvaney steps away from AFL commentary
SunSunday 28
Bruce McAvaney called 20 grand finals during his AFL commentary career.
Print text only
Bruce McAvaney has stepped away from AFL commentary ahead of the 2021 season, but the highly respected broadcaster intends to continue his career.
Key points:
He will continue as a sport broadcaster with the Seven Network
The 67-year-old called over 1,000 AFL matches during his broadcast career
McAvaney, 67, announced his decision less than three weeks out from the first round of the AFL premiership.
He said a desire to reduce his workload was largely behind the move.

Siren sounds on Bruce McAvaney's legendary career as AFL match commentator

Legendary broadcaster Bruce McAvaney, 67, shocked Australian footy fans on Sunday by announcing that last year's grand final was his last behind the mic at an AFL match.

Bruce McAvaney drops AFL bombshell

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by Andrew McMurtry
28th Feb 2021 8:05 PM
AFL commentary legend Bruce McAvaney has announced he will step back as the voice of the sport, calling an end to his incredible career.
The Channel 7 commentator has called more than a thousand AFL games, 20 grand finals and is one of the most iconic broadcasters in Australian sport, across horse racing and Olympics coverage.
At 67, McAvaney has called some of the big moments in Australian sport over the years but has been slowly stepping back.
In 2019, he relinquished the Brownlow Medal hosting role he had held for 21 years, handing the gig to Hamish McLachlan.

Bruce McAvaney calls time on AFL commentating

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“I’m going to have to move on and just be a fan like everybody else.”

What will Channel Seven's broadcast team look like without Bruce McAvaney?

Managing Director of Seven Melbourne Lewis Martin says a lot is still being worked out.

Could we have an indigenous play-by-play commentator?

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There isn’t one and there has never been one. So, there’s a reason why we should ask the question.  I’m a writer – I don’t man the barricades but I sometimes feel taken with an urge to put something into the ether that is our public conversation when I feel that it might add to […]

Could we have an indigenous play-by-play commentator?

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There isn’t one and there has never been one. So, there’s a reason why we should ask the question.  I’m a writer – I don’t man the barricades but I sometimes feel taken with an urge to put something into the ether that is our public conversation when I feel that it might add to […]

Autumn Racing Carnivals on Seven

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February 18th, 2021 By David Knox 1 commentFiled under: Programming,
Over the next nine Saturdays, Seven network will Live broadcast racing from the Sydney and Melbourne Autumn Carnivals.
Legendary Bruce McAvaney will again lead the commentary team, with Hamish McLachlan, Katelyn Mallyon, Henry Dwyer, Jason Richardson and Sky Racing’s Lizzie Jelfs.
Coverage begins with the $1.5 million
Blue Diamond Stake this Saturday, including three Group 1 races at Caulfield and the coveted
Silver Slipper Stakes at Rosehill Gardens.
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “This autumn, Seven will bring fans a spectacular feast of thoroughbred racing from Sydney and Melbourne, with the live and free coverage once again fronted by thoroughbred racing’s best commentary team led by the incomparable Bruce McAvaney.

Classy truth behind iconic AFL photo

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by Tyson Otto
Richmond stars have been widely praised for the tribute given to Gary Ablett after his Grand Final heartbreak on Saturday night - but only now is the footy world learning how much went into the iconic honour guard.
Ablett, 36, walked into retirement at the Gabba after a nightmare final appearance where he injured his shoulder in the first quarter and tasted the bitterness of defeat on the biggest stage.
While Richmond players were right in the middle of their premiership celebrations following the presentation of the AFL Premiership Cup, the Tigers, led by captain Trent Cotchin, reportedly reached out to Geelong skipper Joel Selwood to provide their support for any plan the Cats had to farewell the superstar.

Upfronts 2021: Seven | TV Tonight

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In their place are new Seven hits
Big Brother, Farmer Wants a Wife, SAS Australia and
Australia’s Got Talent to be joined by
The Voice, Holey Moley and
Ultimate Tag -three shows are led by Sonia Kruger.
Australian Idol is confirmed for February 2022.
James Warburton, Seven West Media Managing Director and CEO said, “Our new content led strategy of outsourcing proven international formats has delivered this year with an incredible resurgence led by the phenomenal performance of
Big Brother and
“Coupled with the return of a sensational
AFL season, we’ve led every demographic since June. We’re in front in 25-54s and lead 16-39s by a massive 5.4 share points. That’s a solid transformation, despite the obvious challenges this year.”

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