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To ensure launch success in the fast-growing Bubble Fruit Tea beverage market, Del Monte Foods has partnered with New York-based brand design agency CBX to establish its bubble tea beverage Joyba brand with unique positioning, tone, and reason for being.
Del Monte Foods is tapping into the fast-growing Bubble Fruit Tea beverage market with the launch of its new bubble tea brand: Joyba. To ensure launch success, Del Monte partnered with New York-based brand design agency CBX to establish the new beverage brand’s positioning, tone, and reason for being.