Detailed text transcripts for TV channel - KGO - 20130110:10:50:00
Women. this ad encouraging women to sneak whiskey into the christmas cookies. this one for tequila. >> i'll come to the rescue. >> reporter: then there's the new lighter products, like fruity, bubbly drinks, known on some college campuses as chick beer. >> these are not any alcoholic beverages that any guy would want to be seen drinking. they're clearly oriented to women. >> reporter: the alcohol industry disputes that. they say they market responsibly and point out teenage drinking is at an all-time low and there's no evidence specific products play a role in binge drinking. but researchers s...
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