FCB SHOUT's campaign for Pepsico Malaysia turns offline hours into meals for the less fortunate
Pepsi had set a record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records, achieving an accumulated total of 93,732 offline hours between 7 April and 7 May 2023 through the ‘Build Real Connections’ campaign created by FCB SHOUT Malaysia.
Source: campaignbriefasia.com