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When people call you, the first image is professional. when they try to reach you, the calls are going to forward to wherever you are. i didn t know this existed. this is really cool. after some tweaks to the logo and branding, karen of studio 88 built jerry and evelyn an entirely new website. i want to show you your website. all right. packed with lots of pictures and information. the old site was busy and sprawling. the new site is easy to navigate. galleries separated by category, residential, commercial and churches. it s online, interactive. you can click on the pages, if you would like. in just a few short weeks, the extraordinary transformation of just for fun playgrounds was almost complete. a special delivery for you. ....
Toiler paper entrepreneur and i m here to get your business back on track. while we wrap up here i ll help you carry that roof in, we ll finish up. and let s stop working on play sets today and let s start working on your business today. here s our wonderful show room. first thing s first we ve got to change that to open, right? sure. so why don t you take me for a quick tour so i can get a sense of what s going on and we ll get to work. sure. this is the show room. okay. and the train is here for parents to let their kids play on it while we talk to them about their play ground. mike s tour got stopped in its tracks when he realized that jerry and evelyn were living behind the show room in a motor home. so we re just really happy we have a roof over our heads. we re lucky. and it s paid for. so what could be done to resuscitate their once healthy business and get them back on track? mike and his team quickly homed in on a few things jerry and evelyn could fix, ....
Know. with a vast knowledge of the business, matt miller, third generation owner and ceo of play world systems, offered to mentor jerry and evelyn who are still relative newcomers to this complicated business. matt, have you had a chance to check out their website and see what evelyn and jerry are doing? i did. i looked through it. they re making some really interesting pieces of equipment. thank you. thank you. yeah. that s completely your strength. but when i pulled up your website i wouldn t have known that right away. oh, interesting. yeah, you ve got to lead with that. that s something that somebody can really latch onto and say, you know what? i can make this look like my church. mm-hmm. or i can make it look like the play ground that i had when i was a child. matt also emphasized the importance of selling fun, and not just the equipment, when it comes to marketing their play grounds. when you re selling a play ground, you re selling an experience. you re ....
Imagination, and the image, and the excitement of what it was like when you were a child, when you first got to go to that play ground. our next rescue team member, dana hewins, is a marketing and p.r. expert who was tasked with getting jerry and evelyn some exposure. so i have another surprise for you tomorrow. a reporter from the asheville times will be here to interview you. oh, that s awesome. that s fabulous. and then i m going to sit down with you and spend some time refining your messages and looking at your traditional media, your social media, and looking at how we can blend in your customer reviews of that to get you some additional exposure. after a very long day, mike gave jerry and evelyn a homework assignment for the next day. first of all, you have to identify your top ten clients. second thing is the mentor schedule. we have to work with this mentor and it s our responsibilities the mentees to manage the schedule. they give us knowledge, we give him commitme ....
Branding change. finding a industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up is denise, who was given the task of clearly designing jerry and evelyn s business. her first suggestion, to eliminate confusion with another local play ground company was to rebrand their business with a name change. we ve been through a lot of things and came up with two names we want to present to you and see how you felt about them. okay. first one we came up with is asheville play grounds. what we like about this is asheville is really well-known for their quality, craftsmanship, where with this logo, almost a little bit churchy looking, too, like a steeple. we know that s a growing portion of your business so we thought that was fun. and there s a lot we can do with that logo. you can have kids climbing all over it. so i think i feel reserved because it seems a little too sophisticated from the, a little ....