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When people call you, the first image is professional. when they try to reach you, the calls are going to forward to wherever you are. >> i didn't know this existed. this is really cool. >> after some tweaks to the logo and branding, karen of studio 88 built jerry and evelyn an entirely new website. >> i want to show you your website. >> all right. >> packed with lots of pictures and information. the old site was busy and sprawling. the new site is easy to navigate. galleries separated by category, residential, commercial and churches. >> it's online, interactive. you can click on the pages, i...

Toiler paper entrepreneur" and i'm here to get your business back on track. while we wrap up here i'll help you carry that roof in, we'll finish up. and let's stop working on play sets today and let's start working on your business today. ♪ >> here's our wonderful show room. >> first thing's first we've got to change that to open, right? >> sure. >> so why don't you take me for a quick tour so i can get a sense of what's going on and we'll get to work. >> sure. this is the show room. >> okay. >> and the train is here for parents to let their kids play on it while we talk to them about their ...

Know. >> with a vast knowledge of the business, matt miller, third generation owner and ceo of play world systems, offered to mentor jerry and evelyn who are still relative newcomers to this complicated business. >> matt, have you had a chance to check out their website and see what evelyn and jerry are doing? >> i did. i looked through it. they're making some really interesting pieces of equipment. >> thank you. >> thank you. >> yeah. that's completely your strength. but when i pulled up your website i wouldn't have known that right away. >> oh, interesting. >> yeah, you've got to lead with t...

Imagination, and the image, and the excitement of what it was like when you were a child, when you first got to go to that play ground. >> our next rescue team member, dana hewins, is a marketing and p.r. expert who was tasked with getting jerry and evelyn some exposure. >> so i have another surprise for you tomorrow. a reporter from the asheville times will be here to interview you. >> oh, that's awesome. that's fabulous. >> and then i'm going to sit down with you and spend some time refining your messages and looking at your traditional media, your social media, and looking at how we can ble...

Branding change. finding a industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up is denise, who was given the task of clearly designing jerry and evelyn's business. her first suggestion, to eliminate confusion with another local play ground company was to rebrand their business with a name change. >> we've been through a lot of things and came up with two names we want to present to you and see how you felt about them. >> okay. >> first one we came up with is asheville play grounds. what we like about this is ashevil...