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The kid in the room, the table cloth and no dishes. he pulls the tablecloth away, bumps into michael who falls to the ground. >> they are sent out of the room as the directors prepare for the second shot. >> translator: we secured all cables and knocked the shelf over. >> with the living room demolition a success, they bring the film in to edit. >> translator: we then superimpose the two videos so it would look as if they were happening at the same time. as if sven was able to pull the tablecloth from under the dishes and the shelf was falling on top of michael. >> the magic of editing complet...

Moving. so there is a mask that is not running correctly. this could be a thant the video is fake. >> you need serious attacks to detail to catch that one. in august, 2011, the gop theater launches the magic show online. it tricks viewers gaining more than 10 million hits and turning michael and svef into internet celebrities. >> translator: i think it's cool. >> translator: my father suggested we print autograph cards. >> it went all over the world. so people in australia and people in south america they were watching our video. so that was really, really not expected. >> i think this video w...

People's attention. >> translator: we researched youtube and found the videos of children and the videos of accidents are very successful on the internet. we thought let's do a combination of both. >> the use of kids is a nice thing. they are so innocent. how could they ever lie to you and make a fake viral video? but they can. >> dominic enlists his brother svef and his cousin michael to star in the piece. >> translator: it was roughly told to me that we'd be doing a magic trick. >> they had to do multiple takes attempting the trick. >> translator: we laughed a lot because we had to do everyt...