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It's an exercise class, doing incredibly well. would you say someone thought 20 years from now this is going to be around? >> the question to me is, it's not just whether it's a business like sole cycle will be around for 20 years but is it a problem that's been around that people have been trying to figure out a solution for? i think this notion of exercise and being fit is hard and you need other people to help you. that is an evergreen need. as long as they stay on the cusp of that they should be in great shape. it may not always be in the way it's mentioned. >> right. now we may be doing i...