When enterprise is in identity crisis
When enterprise is in identity crisis Tuesday December 15 2020 This is the stage where the business is too big to be small and too small to be big. This puts on you demands, limitations, pressure and confusion to say the least. PHOTO | SHUTTERSTOCK By MURORI KIUNGA Summary There is no shortcut, and the best advice is to spend the precious time available looking for ways of marketing the business and developing products to increase revenue. The reality is that the capital needed to get navigate the business through ‘no man's land’ has to come from the business itself. Anyone who has grown ...