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reports of children sleeping on mats and overcrowded facilities. in reporter say the white house is keeping them in the dark of what is going on, watch this. since there aren t photos, why not release those? and have them invited to the briefing room and talk about the photos? if you want to grant access to the press, gooden utility hs? again, we grant transparency. remain committed to do that. the border is upset that they can t show up at the border, they can t do right aligns and can t question what is happening inside. it seems like why? i certainly wouldn t characterize it that way. speak with border towns are overwhelmed. so how is the situation on the ground in mexico any different? the situation on the ground is certainly challenging. bill: a lot of pointed questions from media outlets, frankly. if you are watching midday yesterday, i think you could say there was a different tone in that room. dana: there is a moment, a crisis, let s call it ....
Enter to win one of 100 free copies available. Giveaway dates from Nov 19-Dec 17, 2021. We are giving away 100 copies of Jay and Jason s book! Enter to w. ....
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There s another example in the book of a beer company. now, these guys came from no, where a couple of rogue fellows who wanted to start a crown identity. and they called them equity punks and they were part of this rebel jo rebellious brand and they turned it into a massive thing. how did they get the crowd there? once they got the $30 million and they have all these an board thigh can do something cool with them but how do you get through with them? everyone is asking you toeb a crowd of a part in some way. everyone s trying to be authentic with you. so this has been true of business forever. ....
Business forever. that s not a new dynamic. the question, what are they getting right? we think there are three questions. great product. the second thing is authenticity, this idea of purpose. things that have a real purpose to them. what supercharges product is participation. the bit people get right is not just making you feel authentic and good, it s not just a good product, you are genuinely a part of doing something. if you go into crowd funding and treat people like a cash register, give me money. you are going to get nowhere. if you make it part of your cause in a way they have to contribute, that s what moves the needle. people will actually pay more to take part. you know, we call it in the book, the participation premium. we have documented these examples of people. those guys who raise money, brew dog, they got a higher evaluation from the crowd. it s interesting, if you ....