The business plan is not actually what's in it, but going through the business planning process so you identified your competitors, your market, your product, your revenue. all of the critical things. a business plan is just a structure to help you analytically think through all those things. >> in some ways, it is for the entrepreneur. >> exactly. >> you get a ton of e-mails. i know. you get approached all the time. you guys have money, you're ready to give it. a lot of people out there want money. if i were to send you an e-mail, what is something i could say in the subject line or in the fi...