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If values is the right word but the idea of winning, it seems they are all about that, too. they seem to have -- ivanka trump has her own brand. she is marketing things even with the clothes she is wearing to public events, you can buy and she tweets on that. >> there is a family perspective on life and business. i think it is interesting that don jr. warned about the business problems that could arise if he ran for president and they are seeing it now. the younger generation talked to me about taking the brand in a different direction once their father was gone and how they wanted to broaden ...

Consumer spending and consumers are still kind of suffering from the debt, you know, problem they still have debt equal to 100% of their income when it used to be like 65%. but the other thing is policy from washington, d.c. their top business problems are uncertain fwi the economy, and taxes, and so on. the cost of health care, energy costs are coming down, so that's a happy deal. and the cost of regulation and red tape and the tax code. well, will we make any progress on any of those in 2015? if we do, that will increase their optimism, and they'll be more willing to bet on a future and make...

Constitution. i am more intent on that, than on the politics. in a way, as i drift away from the political action i feel more comfortable. there are things in politics that are not a lot of fun, a lot of infighting, and there is that going on now. i would just as soon talk about business problems, economic problems, and the business cycle. those are the things that stir my interest. >>neil: you preface your remarks saying you are not quite on board. could you leave the convention not supporting? >>guest: i am not intending to endorse anybody. >>neil: do you have any horse in the race that you ...

Love and maybe change it a little bit. pushing the limit of what we normally are. all right? >> okay. >> okay. we'll give it our best shot. >> team break. we'll find out whether the asheville couple can over come their business problems later in the show. >> if anyone knows about persevering, it's the people of new orleans. being in the middle of hurricane season, we remember the devastation from six years ago. that city, small business community has rebounded and is booming. ♪ six years after the devastation from hurricane katrina, new orleans is experiencing a renaissance and small busin...

I think it's changing, pushing the limit of what we normally are that's going to evolve the business. all right? >> okay. >> okay. >> good. >> we'll give it our best shot. >> okay. >> team break. >> we'll find out whether the asheville couple can overcome their business problems later in the show. if anyone knows about persevering in the face of hardship, it's the people of new orleans. being in the middle of hurricane season reminds us of the challenges that community faced after katrina's devastation six years ago. but that city's small business community has rebounded, and is booming. ♪ >...